NEW YORK - "The idea is to give more young people with a tangible and dramatic example of the devastating effects that the use of hard drugs cause, "says Bret King, deputy sheriff of Multnomah County (Oregon), creator of the most controversial and shocking anti-drug campaign ever launched in the USA. A campaign that some have compared to the photos of smokers dying on cigarette packets. This is a documentary DVD of 48 minutes - distributed in the U.S. middle and high schools and aimed at young people aged 13 years - that from the title, "From Drugs to Mugs', from drugs and mug shots, reveals the intention to declare war on hard drugs such as methamphetamine, heroin and cocaine, using prevention instead of detoxification.
PHOTOS - The appearance of the campaign that has aroused more debate between the high school is the decision to attach the documentary a cd with the mug shots of 21 prisoners in for drugs and finished immortalized 'Before' and 'after'. These are men and women of every age and every race, united by fate to see their bodies undergo a true and irreversible transformation in the next few years, sometimes even months. Faces that only six months before they appeared normal, in some cases also attractive, are now unrecognizable, disfigured by indelible marks and stains, looking off and away, and an air of one who has now lost all hope. To succeed in its ambitious and difficult goal, the campaign through the mug shots, paradoxically tries to seduce young people by leveraging their vanity. "The younger guys are all a bit 'narcissistic and obsessed with appearances," theorizes King, "show him how the drug changes their image, is the strongest deterrent you can imagine."
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